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What works on Reddit, from live client work.

Playbooks from live client work: how to post, when to post, and how to keep your brand from getting removed. Written by a moderator of 60+ subreddits.

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Read by people at HubSpot, plus founders and marketers who found it on Reddit and LinkedIn.

What's in it

Lessons from real accounts

What I tried for brands, what got upvoted and what got removed.

Reddit and AI search

Which threads Google and AI answers pull from, and how to show up in them.

Organic growth

About a fifth of each issue covers growth beyond Reddit: content, community and distribution.

Who writes it

8.9M views on one post

My biggest Reddit post, in 48 hours.

Top 1% poster

Reddit ranked me a Top 1% Poster 5 times.

60+ subreddits moderated

So I know what gets removed, and why.